Linkopedia

The Holistic Approach to Search Engine Marketing: "the case that current site traffic is not particularly targeted (a look into a site�s web logs will often reveal a large number of search engine-referred visitors that found the site using non-targeted phrases). It is not uncommon to see conversion rates skyrocket as the quality of traffic improves due to targeted keyphrase advertising or organic search engine optimization. With PPC campaigns, you can further boost conversion rates by sending visitors to highly targeted landing pages- another example of how seemingly separate disciplines can complement each other so well. "

Three areas of SEM:

1. Pay per click
2. Natural SEO
3. Website Conversion Optimization