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Business Horizons: A marketer's guide to Clausewitz: lessons for winning market share - includes biography of military strategist Karl von Clausewitz: "Stack, CEO of Springfield Remanufacturing, faced drastic cuts in product orders, he had few options from which to choose--the least attractive being massive retrenchment. An important goal, however, was to avoid the seemingly imminent personnel layoffs. Springfield selected the more difficult and risky strategy: to replace the lost volume by generating new business within weeks. Selecting this strategy was a company-wide decision, so all of Springfield Remanufacturing's energy was"

Business Strategy