Linkopedia

brandchannel.com | Brand Your City: A Recipe For Success | Jonathan Baltuch: "phrase or slogan that becomes part of your logo and an integral part of your city. It represents and paints a mental picture that captures the essence of your city to all that are exposed to it. The brand promise should be short and focused (the perfect one would be one world, although this is rarely achievable). The logo can then be created and should visually support the brand promise and represent the character and/or key visual elements of the city. "

Good for understanding a basic concept for branding a particular city.